01. Our Motto
01. Our Motto

"Show Your Love"

At Love Equals, our mission is to embrace and promote positivity and passion in life. The most important and strongest feeling we can have is "love" and when we want to express real affection for another person, place, group, activity, company, organization, or anything else, we say "I love that." It is the highest form of praise we can offer. The equals sign (Lov=) connects one's love to that object of affection. And we believe in the idea that "the more love you give, the more you get in return." Our strategy is one of differentiation built on quality, innovative design, and core message. I want people, i.e. you, to see the company as honest, truthful, loyal, generous, and benevolent.


While Love Equals is not a sports-only brand, we proudly target that market with our initial products and our initial good work initiatives. That means, from the outset, taking 10% from every sale and donating it to a non-profit. The first three organizations targeted are all sport-related.

"Show Your Love"

At Love Equals, our mission is to embrace and promote positivity and passion in life. The most important and strongest feeling we can have is "love" and when we want to express real affection for another person, place, group, activity, company, organization, or anything else, we say "I love that." It is the highest form of praise we can offer. The equals sign (Lov=) connects one's love to that object of affection. And we believe in the idea that "the more love you give, the more you get in return." Our strategy is one of differentiation built on quality, innovative design, and core message. I want people, i.e. you, to see the company as honest, truthful, loyal, generous, and benevolent.


While Love Equals is not a sports-only brand, we proudly target that market with our initial products and our initial good work initiatives. That means, from the outset, taking 10% from every sale and donating it to a non-profit. The first three organizations targeted are all sport-related.

02. Our Inspiration
02. Our Inspiration

I started Love Equals in 2018 but the idea was developing in me years earlier. For me, it has always been about family and friends and doing good for others. Both intentionally and unintentionally I have been driven by the idea of inclusion and service.

In 2003, I met one of my favorite athletes, Olympic speedskating champion Johann Olav Koss, and learned about his sports non-profit, Right to Play. The organization’s tagline, “look after yourself, look after one another” resonated with me. Right to Play’s sentiment aligned with the mission communicated at and by my alma mater, Georgetown University. Georgetown “educates women and men to be reflective lifelong learners, to be responsible and active participants in civic life and to live generously in service to others.” Finally, I am connected to the Sikh religion, which is partially grounded in the concept of “seva.” In Sikhism, seva refers to selfless service for altruistic purposes on behalf of, and for the betterment of a community.

Driven by love and the power of inclusion and service, we are working with our customers, employees and business partners to spark a movement that helps us fulfill our enormous individual and societal potential. You will see that love in our products, in our relationships, in our marketing, and in our customer service. Join us in this movement.


Love, Sab Singh
Founder

I started Love Equals in 2018 but the idea was developing in me years earlier. For me, it has always been about family and friends and doing good for others. Both intentionally and unintentionally I have been driven by the idea of inclusion and service.

In 2003, I met one of my favorite athletes, Olympic speedskating champion Johann Olav Koss, and learned about his sports non-profit, Right to Play. The organization’s tagline, “look after yourself, look after one another” resonated with me. Right to Play’s sentiment aligned with the mission communicated at and by my alma mater, Georgetown University. Georgetown “educates women and men to be reflective lifelong learners, to be responsible and active participants in civic life and to live generously in service to others.” Finally, I am connected to the Sikh religion, which is partially grounded in the concept of “seva.” In Sikhism, seva refers to selfless service for altruistic purposes on behalf of, and for the betterment of a community.

Driven by love and the power of inclusion and service, we are working with our customers, employees and business partners to spark a movement that helps us fulfill our enormous individual and societal potential. You will see that love in our products, in our relationships, in our marketing, and in our customer service. Join us in this movement.


Love, Sab Singh
Founder